Policy on the use of Artificial Intelligence

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At ReAgency, we recognize the potential of Artificial Intelligence (AI) to enhance productivity, save time, and reduce costs for our clients. From streamlining tasks to generating creative ideas, AI has the ability to make our work more efficient and impactful. However, while AI is a valuable tool, it cannot replace the creativity, contextual understanding, and ethical reasoning that our team brings to each project.

We are committed to using AI responsibly and ethically in line with our Marketing for Good principles. This means AI outputs will always be reviewed and vetted by human experts before being used or delivered to clients. We specifically forbid relying on unchecked AI-generated content, as AI can sometimes produce inaccurate or misleading information (commonly known as hallucinations). Using unchecked outputs could damage both our clients' reputations and the integrity of our agency.

To ensure our use of AI aligns with our ethical standards, every AI-generated suggestion, copy, or strategy will be treated as a draft, not a finished product. Our team will rigorously assess the output for accuracy, fairness, and relevance, ensuring that it complements human judgment rather than replacing it. This approach ensures that we continue to deliver high-quality, truthful, and impactful work while leveraging the best that AI technology has to offer.