The minds behind ReAgency

---

Founder and Executive Director

Jayde is a science PR dynamo with a background in neuroscience and a Master’s in Science Communications from the University of Melbourne. After leading digital at Weber Shandwick, the world’s largest PR agency, she saw science being misused for profit and decided to change course. Her solution? Move to New York and launch ReAgency, focusing solely on science and knowledge-driven clients.

Communications Director

Rebecca loves a good adventure almost as much as she loves an Oxford Comma. With a Master's in Economics and International Development from the University of Warwick, she’s a pro at improving communications systems—whether it’s streamlining information architecture or conducting communication audits. Her career has taken her from Oxford to Jakarta, always ensuring that every word works to its fullest potential.

Director of Photography

Simone is a filmmaker who can’t stop winning awards. After graduating from NYU’s Tisch School of the Arts, her work has been recognized at the Manhattan Film Festival, Miami Web Fest, and the Big Apple Film Festival. Whether directing, producing, or editing, Simone brings a unique eye to every project—sometimes behind the camera, sometimes in the edit room, but always pushing creative boundaries.

Director: Operations & Special Projects

Sid holds two decades of experience in production and operations, spanning roles across Asia, the US, and Europe. He’s as comfortable managing celebrity-led projects with icons like Harrison Ford and Sylvia Earle as he is editing behind the scenes. A gifted creative, Sid oversees ReAgency's global film projects, making sure everything runs smoothly from concept to final cut.

Storyteller and Media Liaison

Kristin is a formidable writer, editor and media strategist with a proven history of success. Her expertise is the product of experience, having spent years as globetrotting journalist with a keen eye for stories that matter. Her work has appeared in major outlets, and when she’s not in the field, she’s shaping narratives that capture the heart of geopolitical and cultural issues.

Finance Director

Yohana keeps ReAgency’s operations ticking like clockwork. With over a decade of experience in finance, she’s responsible for making sure everyone gets paid and all logistics are sorted. Passionate about STEM education, Yohana also uses her skills outside of work to support initiatives that build better educational opportunities for future generations.

Communications and Content Specialist

Abbie brings a rich background in environmental sustainability and animal welfare to the ReAgency team. Whether advocating for climate change action or improving food systems, she’s our go-to expert for all things environmental. When not crafting content or coordinating projects, you can find her shaping clay or getting lost in the world of insects.

Branding Director

Emelye, qualified in advertising and marketing communications, was Director at Australia’s iconic emotion-based branding agency, Bellman, before joining us at ReAgency. She has worked with US and Australian science and healthcare brands like The Tyler Prize, Western Health, Australian Unity, and the Primary Health Network to rediscover their warmth, re-establish their audience connections, and reignite their brand loyalty.

Writer: Technology

Edward’s career has spanned the battlefield and the page. As a former U.S. Marine officer and UN Peacekeeper, he now combines his technical expertise and passion for humanity in his writing. His work has appeared in The Washington Post, War on The Rocks, and more. With degrees in Engineering, Philosophy, and a Master’s from Harvard, Edward keeps one eye on the future and the other on the present.

Marketing Consultant

Bec is a powerhouse when it comes to tackling complex social issues through communication. With experience across both digital and traditional media, she’s worked with brands like Fox News, Microsoft, and UNICEF. Her mission? Make sure even the most intricate ideas are accessible and clear, ensuring that no message gets lost in translation.

Story Consultant

Randy swapped the lab for the film studio, trading his Biology PhD from Harvard for a career in storytelling. After leaving a tenured post at the University of New Hampshire, he studied filmmaking at UCLA and authored bestselling books on science communication. His Story Circles training method and ABT structure have since become indispensable tools for scientists worldwide.